The antigay group Focus on the Family will air a TV ad during the Super Bowl on Feb. 7, the Denver Post reports. The 30-second spot, which features University of Florida quarterback and 2007 Heisman Trophy-winner Tim Tebow and his mother, is supposed to be “life- and family-affirming,” a group spokesman said. In addition to his success on the football field, Tebow is known for his strong Christian beliefs and for wearing Bible verse citations inscribed on his game-day eye black.
[Tim] Tebow and his mother will share one of their many positive personal stories, Schneeberger said, but he wouldn’t reveal which one. One contender is Pam Tebow’s decision to carry her son to term despite a life-threatening pregnancy in the Philippines, where she and her husband, Bob, were serving as Christian missionaries.
The 2007 Heisman Trophy winner, also known for being home-schooled, winning an NCAA championship and wearing Bible-verse citations inscribed on his game-day eye black, agreed to appear in the ad because the issue of life is one he and his family feel strongly about, Schneeberger said.
Schneeberger wouldn’t say how much it cost to make the ad or the price of air time. However, TNS Media Intelligence reported Monday that 30-second Super Bowl commercial slots, which will reach an estimated 100 million viewers, are selling for $2.5 million to $2.8 million, down from last year’s record price on NBC of $3 million.